Resilient start-ups
Have firm foundations that can scale with them.
Without a firm foundation, having a proven market for your offer isn't enough.
It's like building on sand and hoping the sea stays calm.
Storms can be powerful when harnessed.
You started this business for a reason. If you want to see that blossom and thrive you need to embrace the storms.
You need to accept the journey that being a start up founder is and learn how to ride it.
"At Foundational Cashflow our vision is that no
small business or start-up will fail to thrive
because they don't know how to manage the
cash flowing through their business"
- Sandra Caves, Founder & CEO
The bottom line is...
For startups, cash flow management poses a perpetual challenge - a delicate dance between scarce resources and erratic revenue streams. Founders contend with the formidable task of cutting through the noise, grappling with overwhelm and indecision amidst a sea of competing demands.
At its essence lies a profound shift in mindset: the recognition that mastering cash flow isn’t merely a matter of survival, but imperative for building a resilient foundation and charting a course towards enduring success.
Mastering cashflow gives you the freedom to respond rather than react to new circumstances. This increases your chance of success.
See what our Clients say...

I have so much more time and freedom.
“Before working with Sandra I felt like I was drowning in queries I didn’t want to deal with, but now I have so much more time and freedom to do the things I should be doing like vision, culture, strategy and sales.”
Justin Liang - Inspace
Working with Sandra gave me clarity
“Not sure if I was doing things correctly made me feel uncertain, but working with Sandra gave me clarity and now, knowing that all is in place, I can get on with life.”
Jane Slack-Smith - Your Success Club
